I believe the best creative isn’t measured by how much it can do — it’s measured by how clearly it communicates.
I'm a Creative Director and brand designer with 15+ years of experience building scalable brand systems, leading integrated campaigns, and translating complex products into clear, engaging visual experiences. My expertise spans creative direction, visual identity, digital marketing, presentations, web, email, events, and cross-functional collaboration.
One of my proudest projects was leading the rebrand of a $2B+ specialty insurance company into a new identity spanning 15+ niche program brands — reshaping not just the visual identity, but the creative direction for the entire organization.
While I thrive in creative leadership, I remain a hands-on designer. I develop sophisticated B2B and B2C assets across print and digital — from campaign concepts and social content to presentation decks, trade show experiences, and websites. Typography and layout still matter to me as much as strategy and mentoring.
I lead with organization and execution. I've implemented systems like Asana to manage 900+ annual design jobs, led in-house and freelance teams, and built brand systems that create consistency and speed at scale.